Alternative Hair is an exclusive care line conceptualized by innovative hairdressers and specifically created to maximise the potential of the artistic hairstylist. Alternative Hair works with new technologies and natural ingredients that combine the best of science and nature to push the boundaries of hair performance and unlock the secrets of youthful beauty.


The high performance exclusive care line and our education expertise will be shared with hairdressers who want to make a difference. Alternative Hair guarantees professionalism, product & service performance and aesthetic results with a real
philanthropic approach.

Designed by the hairdressing experts who created the world renowned
Alternative Hair Show are two premium hair care collections; Tri-Protein & Vitality.

Containing superior ingredients that guarantee incredible results,
devised in the UK and sophisticatedly made in Italy.